Longman Dictionary of Contemporary English homepage

downmarket

2 adverb
     
downmarket2 British English
1

go/move downmarket

to start buying or selling cheaper goods or services
2

take something downmarket

to change a product or service so that it is cheaper and more popular - used to show disapproval:
He was accused of taking the radio station downmarket in order to compete with commercial stations.
Definition from the Longman Dictionary of Contemporary English
Advanced Learner's Dictionary.

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