English
English version

first mover

From Longman Business Dictionary
Related topics: Advertising & marketing
first moverˌfirst ˈmover noun [countable] MARKETING a company that is the first to sell a new product or provide a new service, when there are no other competing companiesThe first mover can end up being a big loser if the companies who follow them into the market get it right.
Pictures of the day
What are these?
Click on the pictures to check.