English version

four Cs

From Longman Business Dictionaryfour Csfour Cs /ˌfɔː ˈsiːzˌfɔːr-/ nounMARKETING the four Cs used to talk about the activity of marketing a product or service in relation to: CUSTOMER SOLUTIONs (what product or service will satisfy customers’ needs), CUSTOMER COST (what customers have to pay), CONVENIENCE (ways of making a product or service easier or quicker for customers to buy), and COMMUNICATION (ways of telling customers about a product or service and receiving customers’ opinions about it)
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