English version

gimmick

From Longman Dictionary of Contemporary English
Related topics: Advertising & marketing
gimmickgim‧mick /ˈɡɪmɪk/ noun [countable] informal  BBATRICK/DECEIVEa trick or something unusual that you do to make people notice someone or something – used to show disapprovalstunt advertising gimmicksgimmicky adjectivegimmickry noun [uncountable]
Examples from the Corpus
gimmickThreats to expropriate, always a gimmick to increase popularity, never materialised.Nope, Patricia Marvel says, in this town, you really have to have a gimmick.The business of selling shares at licensed dealers is often a gimmick which loses investors their hard-earned money.As courses proliferate, they promote themselves with ever more exotic gimmicks.The consequence is that the parties are driven to search for gimmicks.A great gimmick and I wish I'd thought of it.This movie has only one gimmick though, and after a while it begins to wear thin.The current program began in 1989 as a promotional gimmick expected to last six months.
From Longman Business Dictionarygimmickgim‧mick /ˈgɪmɪk/ noun [countable] disapproving a trick or object that makes you notice a product and want to buy itIt would be foolish to dismiss the videophone as nothing more than a gimmick.gimmicky adjectivea gimmicky new product for gadget-hungry consumers
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