Longman Dictionary of Contemporary English homepage

gimmick

 noun
     
Related topics: Advertising and Marketing
gim‧mick [countable] informal
BBA a trick or something unusual that you do to make people notice someone or something - used to show disapproval [↪ stunt]:
advertising gimmicks
—gimmicky adjective
—gimmickry noun [uncountable]
Definition from the Longman Dictionary of Contemporary English
Advanced Learner's Dictionary.

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