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glocalization

From Longman Business Dictionaryglocalizationglo‧cal‧i‧za‧tion /ˌgləʊkəlaɪˈzeɪʃənˌgloʊkələ-/ (also glocalisation British English) noun [uncountable] journalismMARKETING the idea that companies should think globally, but use methods in each particular place that are suited to itMitsubishi Bank believes in ‘glocalization’ — adopting local ways in each of its global locations.
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