Longman Dictionary of Contemporary English homepage

goodwill

noun
     
Related topics: Trade
good‧will [uncountable]
1 kind feelings towards or between people and a willingness to be helpful:
A fund was set up as a goodwill gesture to survivors and their families.
2BBT the value that a company has because it has a good relationship with its customers:
The sale price also covers the goodwill of the business.

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