English version

growth/share matrix

From Longman Business DictionaryLBED_16_agrowth/share matrixˌgrowth/ˈshare ˌmatrix noun [singular]MARKETING the idea that the profit obtained from a product depends on the growth rate of the particular market it is in and its share of that market. A product with high market share in a market with high growth is a STAR, and one with high market share in a market with low growth is a CASH COW. A product with low market share in a market with high growth is a PROBLEM CHILD, and one with low market share in a market with low growth is a DOG SYN BCG MATRIX, BOSTON MATRIX see also experience curve, portfolio
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