English version

growth vector matrix

From Longman Business Dictionarygrowth vector matrixˌgrowth ˈvector ˌmatrix noun [singular]MARKETINGCOMMERCE in CORPORATE PLANNING, the idea developed by Igor Ansoff in the 1960s that a company can grow by increasing its market share with its existing products, by introducing new products into the same market, by introducing its existing products into a new market, or by DIVERSIFYING (=developing new products in new markets)The growth vector matrix indicates the directions a company can move in relation to its current product-market position.
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