Longman Dictionary of Contemporary English homepage

heck

2 noun
     
heck2 [singular, uncountable] spoken informal
1 used like 'hell' to emphasize what you are saying:
It cost a heck of a lot of money.
where/how/who etc the heck
Where the heck are we?
He sure as heck didn't tell me.
2

what the heck

used to say that you will do something even though you really should not do it:
It's rather expensive, but what the heck.
3

for the heck of it

for fun, or for no particular reason

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