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heck2 [singular, uncountable] spoken informal
1 used like 'hell' to emphasize what you are saying :
He sure as heck didn't tell me.
He sure as heck didn't tell me.2 used to say that you will do something even though you really should not do it :
It's rather expensive, but what the heck.
what the heck
It's rather expensive, but what the heck.