English version

House of Quality

From Longman Business Dictionary
Related topics: Advertising & marketing
House of QualityˌHouse of ˈQuality (abbreviation HOQ) noun [countable, uncountable] MARKETING a method used when planning new products, which involves collecting information about what customers need, what they think is important, and what they think of competitors’ products. The House of Quality is an important part of Quality Function Deployment
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