Longman Dictionary of Contemporary English homepage

Date: 1900-2000
Origin: hype 'deceiving, lies' (1900-2000), perhaps from hype 'drug addict' (1900-2000), from hypodermic; influenced by hyperbole

hype

1 noun
     
hype1 [uncountable]
attempts to make people think something is good or important by talking about it a lot on television, the radio etc - used to show disapproval:
Some experts are concerned that the new drug won't live up to all the hype.
Despite the media hype, I found the film very disappointing.

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