Longman Dictionary of Contemporary English homepage

Date: 1900-2000
Origin: hype 'deceiving, lies' (1900-2000), perhaps from hype 'drug addict' (1900-2000), from hypodermic; influenced by hyperbole

hype

1 noun
     
hype1 [uncountable]
attempts to make people think something is good or important by talking about it a lot on television, the radio etc - used to show disapproval:
Some experts are concerned that the new drug won't live up to all the hype.
Despite the media hype, I found the film very disappointing.
Definition from the Longman Dictionary of Contemporary English
Advanced Learner's Dictionary.
Dictionary pictures of the day
Do you know what each of these is called?
What is the word for picture 1? What is the word for picture 2? What is the word for picture 3? What is the word for picture 4?
Click on any of the pictures above to find out what it is called.

Explore our topic dictionary

Browse the dictionary