Longman Dictionary of Contemporary English homepage

hype

2 verb
     
hype2 also hype up [transitive]
to try to make people think something is good or important by talking about it a lot on television, the radio etc [↪ promote]:
The director is just using the controversy to hype his movie.

hype somebody up

phrasal verb
to make someone feel excited
Definition from the Longman Dictionary of Contemporary English
Advanced Learner's Dictionary.

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