Longman Dictionary of Contemporary English homepage

hype

2 verb
     
hype2 also hype up [transitive]
to try to make people think something is good or important by talking about it a lot on television, the radio etc [↪ promote]:
The director is just using the controversy to hype his movie.

hype somebody up

phrasal verb
to make someone feel excited

Dictionary pictures of the day
Do you know what each of these is called?
What is the word for picture 1? What is the word for picture 2? What is the word for picture 3? What is the word for picture 4?
Click on any of the pictures above to find out what it is called.

Explore our topic dictionary