English version

hypercompetition

From Longman Business Dictionaryhypercompetitionhy‧per‧com‧pet‧i‧tion /ˈhaɪpəkɒmpəˌtɪʃən -pərkɑːm-/ noun [uncountable]ECONOMICS a situation in which there is a lot of very strong competition between companies, markets are changing very quickly, and it is easy to enter a new market, so that it is not possible for one company to keep a COMPETITIVE ADVANTAGE for a long timeBusiness has entered a new era of hypercompetition.
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Word of the day atypical not typical or usual