English version

infomercial

From Longman Dictionary of Contemporary English
Related topics: Television & radio
infomercialin‧fo‧mer‧cial /ˈɪnfəʊmɜːʃəl $ -foʊmɜːr-/ noun [countable] 🔊 🔊 AMTa long television advertisement that provides a lot of information and seems like a normal programme
Examples from the Corpus
infomercialBut the public turns off when all they see is an infomercial.Most of us are, at least in a hall that big, and on a nationally broadcast infomercial.His little movie is like a classy infomercial for Shakespeare.Her work recently included the trial of convicted infomercial stars William and Chantal McCorkle trial.What they get from infomercials is simplification in administration, collection and sales.So marketers are turning to half-hour infomercials carried through the countryside in video vans.Cable channels began broadcasting the 30-minute infomercial in April.I find this hard to believe, because the infomercials are so unabashedly enthusiastic about the process of selling.She, too, dispenses wisdom via infomercial.
From Longman Business Dictionaryinfomercialin‧fo‧mer‧cial /ˈɪnfəʊmɜːʃəl-foʊmɜːr-/ noun [countable]MARKETING a television or radio advertisement made to look and sound like a real programme, often a financial news report or an advice show
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