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in‧sen‧si‧tive
1 not noticing, or not taking the care to notice, other people's feelings, and not realizing when they are upset or when something that you do will upset them : 
One insensitive official insisted on seeing her husband's death certificate.an insensitive remark
One insensitive official insisted on seeing her husband's death certificate.an insensitive remark2 [not before noun] not paying attention to what is happening or to what people are saying, and therefore not changing your behaviour because of it
insensitive to Companies that are insensitive to global changes will lose sales. The service is insensitive to the needs of local people.
Companies that are insensitive to global changes will lose sales.The service is insensitive to the needs of local people.3 [not before noun] not affected by physical effects or changes
insensitive to insensitive to pain
insensitive to pain —insensitively adverb
—insensitivity noun [uncountable]
WORD FOCUS: unkind noun [uncountable]WORD FOCUS: unkind similar words: nasty, cruel, mean, inconsiderate, thoughtless, insensitive, unsympathetic, hard-hearted
➔ See also unkind
