not noticing, or not taking the care to notice, other people's feelings, and not realizing when they are upset or when something that you do will upset them:
One insensitive official insisted on seeing her husband's death certificate.
an insensitive remark
She's totally insensitive to Jack's feelings.
2 [not before noun]
not paying attention to what is happening or to what people are saying, and therefore not changing your behaviour because of it
Companies that are insensitive to global changes will lose sales.
The service is insensitive to the needs of local people.
3 [not before noun]
not affected by physical effects or changes
insensitive to pain
—insensitivity noun [uncountable]WORD FOCUS: unkind
similar words: nasty, cruel, mean, inconsiderate, thoughtless, insensitive, unsympathetic, hard-hearted
➔ See also unkind