English version

last-mover advantage

From Longman Business Dictionary
Related topics: Advertising & marketing
last-mover advantageˌlast-mover adˈvantage [uncountable] MARKETING the advantage a company gains by being one of the last to sell a particular product or provide a particular service, when technology has improved and costs are very low advantage
Pictures of the day
What are these?
Click on the pictures to check.