English version

line extension

From Longman Business Dictionary
Related topics: Advertising & marketing
line extensionˈline exˌtension noun [countable, uncountable] MARKETING when a company adds a new product to its range in a way that takes advantage of the popularity of its existing productsLine extension makes financial sense - for example, starting to sell Easter decorations when your Christmas decorations are a proven seller. see also brand extension
Pictures of the day
Do you know what each of these is called?
Click on the pictures to check.
Word of the day consequently as a result