Longman Dictionary of Contemporary English homepage

lure

1 verb
     
lure1 [transitive]
1 to persuade someone to do something, especially something wrong or dangerous, by making it seem attractive or exciting
lure somebody into (doing) something
People may be lured into buying tickets by clever advertising.
lure somebody away
Computer games are luring youngsters away from their lessons.
2 to attract customers, workers, money etc from another company or place
lure somebody back/away
The bank launched an advertising campaign to lure back its traditional customers.
It's very difficult to lure talent away from Silicon Valley.

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