Longman Dictionary of Contemporary English homepage

Date: 1200-1300
Language: Old French
Origin: luere

lure

2 noun
     
Related topics: Other Sports
lure2 [countable]
1 [usually singular] something that attracts people, or the quality of being able to do this
lure of
the lure of easy money
Malc wasn't mature enough to resist the lure of drink and drugs.
2DSO an object used to attract animals or fish so that they can be caught [= decoy]
Definition from the Longman Dictionary of Contemporary English
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