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From Longman Business Dictionary
Related topics: Advertising & marketing
makegoodmake‧good /ˈmeɪkgʊd/ noun [countable usually plural] MARKETING an occasion when a television company has to broadcast an advertisement without payment, because it has not been seen by the number of people originally promisedIf CBS failed to deliver the guaranteed numbers, it would be forced to provide so-called makegoods, giving free spots to sponsors on later programs.
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