English version

Marlboro Friday

From Longman Business Dictionary
Related topics: Advertising & marketing
Marlboro FridayMarl‧bo‧ro Fri‧day /ˌmɑːlbərə ˈfraɪdiˌmɑːrlbəroʊ-/ noun MARKETINGApril 2,1993, when the price of Marlboro cigarettes, which had been more expensive than other brands, was reduced in an attempt to increase sales. This led investors to believe that brands of CONSUMER PRODUCTs in general were no longer as valuable as before
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