English version

mass-market

From Longman Dictionary of Contemporary Englishmass-marketˈmass-ˌmarket adjective [only before noun] 🔊 🔊 designed for sale to as wide a range of people as possiblemass-market paperback/novel/film etc 🔊 a mass-market paperback priced at $8.99mass market noun [countable]
Examples from the Corpus
mass-marketNow Mr O'Gara has decided to go mass-market.Sayings of the Sufi poets show up in mass-market books, calendars and catalogues.The first players also might miss the mass-market break-off retail price of $ 500.That automatically takes it out of the realm of a mass-market film to something more specialized.The snag in all this thinking was that most of the people involved knew little or nothing about producing mass-market newspapers.So the idea of a mass-market paper for the Masses, rather than just the Concerned and Committed, began to surface.Crichton's novels are available in mass-market paperback editions.By bringing it out as an A-format, £4.99, mass-market paperback we hope to attract a much wider readership.Hardcover books can not be sold once they have been reprinted as mass-market paperbacks.mass-market paperback/novel/film etcHardcover books can not be sold once they have been reprinted as mass-market paperbacks.At one stroke they will become the biggest mass-market paperback publishers after Penguin.That automatically takes it out of the realm of a mass-market film to something more specialized.By bringing it out as an A-format, £4.99, mass-market paperback we hope to attract a much wider readership.
From Longman Business Dictionarymass marketˌmass ˈmarket [singular]COMMERCE a market for a product that is bought, or meant to be bought, by a lot of peopleWe sell these clothes to the mass market in department stores and to high earners in boutiques. market
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