|Origin:||mesure, from Latin mensura, from metiri 'to measure'|
an action, especially an official one, that is intended to deal with a particular problem [= step]:
Measures are being taken to reduce crime in the city.
drastic/tough/extreme etc measures
drastic measures to reduce traffic problems
New safety measures were being demanded after last night's horrific train crash.
The new bridge was erected as a temporary measure to replace the one which was destroyed by floods.
precautionary/preventative measure (=something done to stop something bad from happening)
He was kept in hospital overnight as a precautionary measure.
things done to deal with a difficult situation that are not effective or firm enough:
This was no time for half measures and compromises.
be a sign of the importance, strength etc of something, or a way of testing or judging something:
The flowers and tears at the funeral were a measure of the people's love for her.
Exam results are not necessarily a true measure of a student's abilities.
an amount of something good or something that you want, for example success or freedom:
The new law gives local governments a significant measure of control over their own finances.
I met a number of sportsmen who had achieved a measure of success (=some success).
unit of measurementTM
an amount or unit in a measuring system:
a table of weights and measures
a standard amount of an alcoholic drink
a lot or quite a lot - used when talking about the reason or cause of something:
The improvements are due in large measure to his leadership.
used when the amount of one thing is the same as the amount of another thing:
I was angry and embarrassed in equal measure.
in addition to what you have already done, given, or included:
Why don't you try phoning them one more time, for good measure?
very much or very great - used when you want to emphasize what you are saying:
Her work has improved beyond measure.
the whole of something:
Ralph received the full measure of his mother's devotion.
if someone gives something back in full measure, they give back as much as they received:
They returned our hospitality in full measure.
to become familiar with something, so that you can control or deal with it
13 British English
to know what someone's strengths and weaknesses are, so that you are able to deal with them or defeat them:
She soon got the measure of her opponent.
something used for measuring, for example a piece of wood or a container ➔ tape measure
thing used for measuringTM
a group of notes and rests, separated from other groups by vertical lines, into which a piece of music is divided [= bar British English]