Longman Dictionary of Contemporary English homepage

merchandising

noun
     
Related topics: Media, Business Basics
mer‧chan‧dis‧ing [uncountable]
1BBAM toys, clothes, and other products relating to a popular film, sports team, singer etc:
The concerts generated £3 million in ticket and merchandising sales.
2 the way in which shops and businesses try to sell their products:
the director of merchandising

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