English version

merchandising

From Longman Dictionary of Contemporary English
Related topics: Business basics, Media
merchandisingmer‧chan‧dis‧ing /ˈmɜːtʃəndaɪzɪŋ $ ˈmɜːr-/ noun [uncountable]  1 BBAMtoys, clothes, and other products relating to a popular film, sports team, singer etc The concerts generated £3 million in ticket and merchandising sales.2 the way in which shops and businesses try to sell their products the director of merchandising
Examples from the Corpus
merchandisingEddie Ricketts, director of branch merchandising and store planning, replies:.In the past, judges have not assumed that the public have a detailed knowledge of character merchandising.But before I do, I wonder if Lawrence has any more of the excellent Denim merchandising.The empire's goal was simple - to maximise the income Kylie, her records, videos and massive merchandising could earn.And she kept going on about how I was being ripped off on the merchandising.the merchandising manager for PontiacGate receipts brought in a further £750,000 and a similar figure was produced through merchandising.There was nothing at all relating to merchandising.
From Longman Business Dictionarymerchandisingmer‧chan‧dis‧ing /ˈmɜːtʃəndaɪzɪŋˈmɜːr-/ noun [uncountable]1toys, clothes, and other products based on a popular film, TV show, etc and sold to make additional profitsEven before the movie came out, the markets were flooded with the typical forms of merchandising.2American EnglishCOMMERCEMARKETING the way in which goods are arranged and placed in a storeThe goal is increased revenue through creative merchandising. cross merchandising scrambled merchandising
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