English version

mission statement

From Longman Dictionary of Contemporary English
Related topics: Business basics
mission statementˈmission ˌstatement noun [countable]  1 BBan official statement about the aims of a company or organization2 personal mission statement
Examples from the Corpus
mission statementCreated in June 1990 and based in Berlin, Treuhandanstalt has a mission statement to privatise all former state-owned industrial enterprises.Such a mission statement would combine his love for running with making money.Putting it at its simplest it should be at least a clear mission statement which the whole organisation understands.Your clearly defined mission statement will help you to focus on what you really want out of your entrepreneurial life.And entrepreneurs have also found it useful to discuss any possible mission statement with their spouses or partners.Defining your mission statement is the most critical first step in planning for your success.This becomes part of your mission statement and will help you focus as your business grows.
From Longman Business Dictionarymission statementˈmission ˌstatement a short written statement made by an organization, intended to communicate its aims to customers, employees, shareholders etcThe bank’s mission statement uses language such as “Our personal conduct will reflect the highest professional standards.” statement
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