English version

Nielsen Ratings, the

From Longman Dictionary of Contemporary EnglishNielsen Ratings, thethe Nielsen RatingsNiel‧sen Rat‧ings, the /ˈniːlsən ˌreɪtɪŋz/ (also the Nielsens) trademark  a system used to show how many people watch a particular US television programme, using information provided by Nielsen Media Research. The Nielsen Ratings are used to decide how much companies will have to pay to advertise their products during a particular programme, and they also help television companies to decide which shows should continue.From Longman Business DictionaryNielsen ratingsNiel‧sen rat‧ings /ˈniːlsən ˌreɪtɪŋz/ (also Nielsens) noun [plural] trademarkMARKETING a system used to show how many people watch particular television programmes in the US. The Nielsen ratings are used by television companies to decide how much to charge for advertising during particular programmes, and also to decide on whether to continue making or broadcasting a particular programmeIt was one of the top three ranked TV shows in the Nielsen ratings last week.
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