objectiveob‧jec‧tive1 /əbˈdʒektɪv/ ●●○S3W3AWL noun [countable] 🔊 🔊 1PURPOSEsomething that you are trying hard to achieve, especially in business or politics syn goal 🔊 He vowed to achieve certain objectives before the end of his presidency. 🔊 the best way to accomplish your objectives 🔊 The degree program has two main objectives. 🔊 Managers should set specific performance objectives for their teams. 🔊 The main objective was to improve children’s knowledge of geography. 🔊 A clear objective was set and adhered to. 🔊 One of your first business objectives should be to get your own office.► see thesaurus at aim, purpose2PMPLACEa place that you are trying to reach, especially in a militaryattack 🔊 The 4th Division’s objective was a town 20 miles to the east.COLLOCATIONSverbshave an objectiveOur main objective is to reduce road accidents.set an objective (=decide what you are trying to achieve)Pupils should be encouraged to set their own objectives.achieve/accomplish an objective (also attain an objective formal)The policy should help us achieve our objective of reducing paper waste.reach/meet an objective (=achieve an objective)We need to control spending in order to meet our financial objectives.pursue an objective (=try to achieve something you want)War has always been a means of pursuing national objectives.adjectivesthe main/principal objectiveThis research project has three main objectives.the primary/prime objective (=the main one)The primary objective of training is to improve performance.a key objective (= a very important objective)Their economic strategy was based on a number of key objectives.a clear objectiveA manager must give his team clear objectives to work towards.a specific objectiveMost classroom activities have a specific learning objective.a stated objective (=what someone says their objective is)The city’s stated objective was to improve housing in the area.a common objective (=one that people, countries etc share)Our employees have a sense of common objectives and their commitment is high.an economic/military/business/political etc objectiveWe have made good progress towards meeting our business objectives.phrasesaims and objectives (=all the things someone wants to achieve)The department should clearly state its aims and objectives.
objective• The selectionboard, which decides on promotions, should be strictly objective.• It's always difficult to be objective about such a sensitiveissue as abortion.• The emphasis is on objectiveanalysis of evidence rather than on a subjectiveimpression of any singlewitness.• But how does this allow a study of style that is objective and exact?• Both relatively objective and relatively subjective criteriapresent other problems.• But it does little to show how the subjective and objectiveaspects of colour are related.• the objective case• I have decided that I should try to be objective instead, and reflect for a moment.• Originally, I went to the counselor because I needed an objectiveopinion about the whole situation.• I could use an objective opinion on this problem.• objectivereality• Is there such a thing as objective reporting?• There are no objectivesigns of injury on the body.• The interests of the shareholders become an objectivestandard to govern the actions of the directors.• Sometimes it's hard to be objective when the situation gets emotional.purely/totally/completely objective• Criticaldoubtdepends on a myth, the idea that humanknowledge is totally objective and neutral.• It is crucial therefore that these guidelines are followed in all cases: a completely objective approach adopted.• Obviously, purely objective criteria such as the patient's age or the particular illness can not be justified or relied upon.• Nor is it a completely objective evaluation.• A good organiser is totally objective, even downright hard-hearted in choosingvenue, style, speakers and programme.• The Profitboss is totally objective in making people decisions in business.• Clearly, in Satnam and kindred cases, the purely objectivestance which Caldwell has been interpreted to represent has been rejected.• But since none of us can be completely objective we have a responsibility to say what our biases are.From Longman Business Dictionaryobjectiveob‧jec‧tive1 /əbˈdʒektɪv/ noun [countable]something that you are trying to achieve SYN AIMOur objective is to grow earnings at about 6% a year.An estimated 86% of products failed to reach their business objectives.a client’s investment objectivesobjectiveobjective2 adjectivenot influenced by your own needs, wishes, or situationAn analyst’s role is to provide an informed, objective opinion regarding the future of a company. —objectively adverbThe Bank will do all it can to investigate your complaint objectively. —objectivity noun [uncountable]Some members of the board questioned the auditor’s objectivity.