English version

own brand

From Longman Dictionary of Contemporary English
Related topics: Trade
own brandˌown ˈbrand adjective British English 🔊 🔊 BBTown brand goods are specially produced and sold by particular shops and have the name of the shop on them syn store brand American English 🔊 Tesco’s own brand tomato sauce
From Longman Business Dictionaryown-brandˌown-ˈbrand adjective [only before a noun] British EnglishMARKETINGCOMMERCE own-brand products have on them the name of the shop that is selling them, rather than the producer’s name SYN own-label AmEWe indicate the recyclability of the packaging on our own-brand products. compare generic
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