English version

own label

From Longman Dictionary of Contemporary English
Related topics: Trade
own labelˌown ˈlabel adjective British English  BBTown brand
From Longman Business Dictionaryown-labelˌown-ˈlabel adjective [only before a noun] American EnglishMARKETINGCOMMERCE own-label products have on them the name of the shop that is selling them, rather than the producer’s name SYN own-brand BrEa leading manufacturer of own-label breakfast cereals compare generic
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