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From Longman Dictionary of Contemporary Englishparlancepar‧lance /ˈpɑːləns $ ˈpɑːr-/ noun  1 in medical/advertising etc parlance2 in common parlance
Examples from the Corpus
parlanceIn advertising parlance, this difference is termed a unique selling proposition, or usp.In radio control parlance this is called the frame rate and determines how rapidly and smoothly the servo position can be updated.It must have been in parlance in her time.That is equivalent to the day before Thanksgiving, Black Wednesday, in industry parlance.In medical parlance this procedure is commonly known as a career-ectomy.But, of course, being known by another human leaves one open to incursion, to cast it in military parlance.In the political parlance of 1992, I suppose it might be said that Mr Platt has given himself a double whammy.
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