Longman Dictionary of Contemporary English homepage

personalize

 verb
     
per‧son‧al‧ize also personalise British English [transitive]
1 to put your name or initials on something, or to decorate it in your own way, to show that it belongs to you:
Why not do something to personalize your office?
2 to design or change something so that it is suitable for a particular person:
All the products can be personalized to the client's exact requirements.
3 to discuss a subject by talking about or criticizing the people who are involved in it, rather than talking about it in a more general way:
the mass media's tendency to personalize politics
—personalized adjective:
a personalized number plate
Definition from the Longman Dictionary of Contemporary English
Advanced Learner's Dictionary.

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