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per‧sua‧sion

1 [uncountable] the act of persuading someone to do something :
It had taken a great deal of persuasion to get him to accept.
She used all her powers of persuasion (=skill at persuading people) to convince Tilly that it was the right thing to do.
It had taken a great deal of persuasion to get him to accept.
She used all her powers of persuasion (=skill at persuading people) to convince Tilly that it was the right thing to do.2 [countable] formal a particular type of belief, especially a political or religious one
3 of a particular type - often used humorously :
an ancient bed of the iron persuasion
of the ... persuasion
formal
an ancient bed of the iron persuasion