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persuasion

noun
     
per‧sua‧sion
1 [uncountable] the act of persuading someone to do something:
After a little gentle persuasion, Debbie agreed to let us in.
It had taken a great deal of persuasion to get him to accept.
She used all her powers of persuasion (=skill at persuading people) to convince Tilly that it was the right thing to do.
2 [countable] formal a particular type of belief, especially a political or religious one
political/religious persuasion
We need people with talent, whatever their political persuasions.
3

of the ... persuasion

formal of a particular type - often used humorously:
an ancient bed of the iron persuasion

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