Longman Dictionary of Contemporary English homepage

Date: 1600-1700
Origin: Probably from employ

ploy

 noun
     
ploy [countable]
a clever and dishonest way of tricking someone so that you can get an advantage:
His usual ploy is to pretend he's ill.
ploy to do something
a smart ploy to win votes
Definition from the Longman Dictionary of Contemporary English
Advanced Learner's Dictionary.

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