Longman Dictionary of Contemporary English homepage

popularize

verb
     
pop‧u‧lar‧ize also popularise British English [transitive]
1 to make something well known and liked:
Bob Marley popularized reggae music in the 1970s.
2 to make a difficult subject or idea able to be easily understood by ordinary people who have no special knowledge about it:
Skinner was the psychologist who popularized behavior modification.
popularization noun [uncountable]

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