English version

positioning

From Longman Business Dictionary
Related topics: Advertising & marketing
positioningpo‧si‧tion‧ing /pəˈzɪʃənɪŋ/ (also product positioning) noun [uncountable] MARKETING the way that people think about a product in relation to the company’s other products and to competing products, or the way that the company would like them to think about itA price reduction may have the effect of damaging the brand’s image and positioning.The teams will develop and manage global plans for branding and product positioning.the positioning of Seven-Up as a cola alternative
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