|Origin:||, present participle of potere 'to be powerful'|
having a very powerful effect or influence on your body or mind [= powerful]:
a potent symbol of oppression
Advertising is a potent force in showing smoking as a socially acceptable habit.
A good company pension scheme remains a potent weapon for attracting staff.
powerful and effective:
The treaty requires them to get rid of their most potent weapons.
a man who is potent is able to have sex or able to make a woman pregnant [≠ impotent]