English version


From Longman Business Dictionary
Related topics: Advertising & marketing
private-labelˌprivate-ˈlabel adjective [only before a noun] American English MARKETING private-label products have the name of the shop that sells them, rather than the name given to it by the producer SYN OWN-BRAND, OWN-LABEL BrEThe company makes and distributes private-label products for supermarket retailers.
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