English version

product placement

From Longman Dictionary of Contemporary Englishproduct placementˈproduct ˌplacement noun [uncountable]  a form of advertising in which a company arranges for one or more of its products to appear in a television programme or film
Examples from the Corpus
product placementThe Center for the Study of Commercialism considers product placement a deceitful form of advertising.Mine was to be a psyche available for product placement - that was his intention.What a sweet deal that is-the stars get to look caring in exchange for prime time product placement.
From Longman Business Dictionaryproduct placementˈproduct ˌplacement noun [countable, uncountable]MARKETING when the maker of a product arranges for it to appear in a film or television programme as a form of advertisingProduct placement has turned feature films into a series of disguised commercials.
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