English version

product placement

From Longman Dictionary of Contemporary Englishproduct placementˈproduct ˌplacement noun [uncountable]  a form of advertising in which a company arranges for one or more of its products to appear in a television programme or film
Examples from the Corpus
product placementThe Center for the Study of Commercialism considers product placement a deceitful form of advertising.Mine was to be a psyche available for product placement - that was his intention.What a sweet deal that is-the stars get to look caring in exchange for prime time product placement.
From Longman Business Dictionaryproduct placementˈproduct ˌplacement noun [countable, uncountable]MARKETING when the maker of a product arranges for it to appear in a film or television programme as a form of advertisingProduct placement has turned feature films into a series of disguised commercials.
Pictures of the day
Do you know what each of these is called?
Click on the pictures to check.
Word of the day luck out to be lucky