Longman Dictionary of Contemporary English homepage

profiling

noun
     
pro‧fil‧ing [uncountable]
1

offender profiling

British English the process of studying a crime, especially a murder, and making judgments about the character of the person who committed it
2 American English when people who belong to a particular race or group are stopped and searched, for example by the police or at airports, because the police think that they are more likely to commit crimes:
racial profiling
3 when companies collect information about people that they wish to sell something to

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