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pro‧fil‧ing
[uncountable]
[uncountable]1 the process of studying a crime, especially a murder, and making judgments about the character of the person who committed it
offender profiling
British English2 American English when people who belong to a particular race or group are stopped and searched, for example by the police or at airports, because the police think that they are more likely to commit crimes :
racial profiling
racial profiling3 when companies collect information about people that they wish to sell something to
