English version

prosumer

From Longman Business Dictionaryprosumerpro‧su‧mer /prəʊˈsjuːməproʊˈsuːmər/ noun [countable]MARKETING1a customer who wants to buy high quality equipment, which has the same features as the equipment used by professionalsDVD Workshop Express is aimed at prosumers who want to create professional-looking DVD productions.2a customer who knows a lot about a particular type of product, who is used by a company to help design and develop its productsProsumers are far more likely than ordinary consumers to be consulted for their opinions on companies and brands.
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