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From Longman Dictionary of Contemporary English
Related topics: Voting
psephologypse‧phol‧o‧gy /seˈfɒlədʒi $ siːˈfɑː-/ noun [uncountable] British English technical  PPVthe study of how people vote in electionspsephologist noun [countable]
Examples from the Corpus
psephologyThe introduction of psephology encouraged the growth of opinion polls as a guide to voting trends.The fear this must engender day-in, day-out is more important than the minutiae of psephology.
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