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psychographics

From Longman Business Dictionarypsychographicspsy‧cho‧graph‧ics /ˌsaɪkəʊˈgræfɪks-koʊ-/ noun [uncountable]MARKETING a way of dividing consumers into different groups according to qualities such as a person’s character, the way they live, and how important price, quality etc is to them, rather than dividing them according to their age, job etc
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