Longman Dictionary of Contemporary English homepage

public relations

public relations
1 [uncountable]BBABO the work of explaining to the public what an organization does, so that they will understand it and approve of it:
They ran their own successful public relations business in London.
2 [plural]BBA the relationship between an organization and the public:
The project has been disastrous for the bank in terms of public relations.
a public relations exercise (=done in order to improve the relationship between the public and an organization).

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