English version

pull strategy

From Longman Business Dictionarypull strategyˈpull ˌstrategy [countable usually singular]MARKETING a method of selling goods in which the manufacturer uses advertising, DIRECT MAIL etc to contact customers directly in order to create demand for the goods. The consumers will ask retailers to stock the goods and the retailers will then ask the manufacturer to supply them with the goodsDetergent is mainly marketed using a pull strategy, relying upon consumer advertising to create brand loyalty and pre-sell the product. strategy
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