Longman Dictionary of Contemporary English homepage

punter

noun
     
Related topics: Trade, American Football
punt‧er [countable]
1 British English informalBBT someone who buys a product or service [= customer]
average/typical/ordinary punter
The technical details mean nothing to the average punter.
You need something to pull in the punters (=attract them).
2 British English informalDLG someone who bets on the result of a horse race etc
3DSA the player who punts the ball in American football

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