English version

push strategy

From Longman Business Dictionarypush strategyˈpush ˌstrategy [countable usually singular]MARKETING a method of selling goods in which the manufacturer directs its efforts at the people selling goods, for example by trade DISCOUNTs (=special lower prices). By making the goods widely available the manufacturer hopes to increase salesCompanies which utilize an aggressive sales policy, based on personal selling, are said to be adopting a push strategy. strategy
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