From Longman Business Dictionary
Advertising & marketing
of people that someone feels part of or would like to be part of
In this 16-24 age range, the reference group can be all-powerful in influencing purchase behaviour.
Pictures of the day
Do you know what each of these is called?
Click on the pictures to check.
See all topics
Word of the day
to enter somewhere rudely, or to rudely interrupt someone
Copyright and legal
How to use