English version

reposition

From Longman Business Dictionary
Related topics: Advertising & marketing
repositionre‧po‧si‧tion /ˌriːpəˈzɪʃən/ verb [transitive] MARKETING if a company repositions a brand, product etc, it tries to get people to think about it in a new and different way in relation to the company’s other products and to competing productsIt tried to reposition its product as a sports drink rather than an ordinary soft drink.repositioning noun [countable, uncountable]The company is talking to advertising agencies about a major repositioning of one of its oldest brands.
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