salesale /seɪl/ ●●●S1W1 noun 🔊 🔊 1[countable, uncountable]BBT when you sell somethingsale of 🔊 The use and sale of marijuana remains illegal. 🔊 Harvey gets a $50 commission every time he makes a sale (=sells something as part of his job). 🔊 Car salesmen will often bring down the price rather than lose a sale (=fail to sell something). 🔊 arms sales to Iran2 →sales3 →for sale4 →on sale5[countable]BBTCHEAP a period of time when shops sell their goods at lowerprices than usual 🔊 Marsdon’s department store is having a sale this week.the sales British English (=when all the shops have a sale) 🔊 I picked up some real bargains in the January sales this year.6[countable]BBTSELL an event at which things are sold to the person who offers the highest price syn auction 🔊 a sale of 17th-century paintings7 →sales drive/campaign8 →sales pitch/talk9 →(on) sale or return →bill of sale, jumble sale, point of saleCOLLOCATIONS – Meaning 1: when you sell somethingverbsmake a sale (=sell something as part of your job)A salesman may communicate perfectly well with a customer but fail to make a sale.lose a sale (=fail to sell something)Harry lost the sale because he was not persistent enough.adjectivesa quick saleHe wants a quick sale, so he might reduce the price.COLLOCATIONS – Meaning 2: ADJECTIVES/NOUN + salesstrong (=good)The company has reported continuing strong sales.disappointingSales for the first three months of this year were disappointing.record sales (=better than ever before)The Ford Fiesta has achieved record sales in Italy.car/ticket/book etc salesCar sales have fallen every month for the past two years.annual salesThe company has annual sales of over $300 million.worldwide salesWorldwide sales of wine are increasing.retail sales (=sales of things to the public in shops)The volume of retail sales was 0.3 percent higher than in the previous quarter.export sales (=sales of things to other countries)Export sales rose for the sixth consecutive month.high-street sales British English (=in shops in towns and cities)Last month saw record high-street sales.verbssales increase/rise/grow/go upSales rose by 9% last year.sales fall/drop/go down (=become lower)European sales have fallen by 12%.sales improveSales are expected to improve over the coming year.sales soar (=increase quickly and by a large amount)Computer sales soared as prices continued to come down.sales slump (=decrease quickly and by a large amount)Meat sales have slumped following the most recent health scare. sales + NOUNsales figuresThe company said its sales figures continued to show growth.a sales targetIt achieved only 20% of its sales target.the sales force (=the people who sell a company's products)The sales force had grown from 40 to 270.sales performance (=how much a company sells)There has been an encouraging improvement in sales performance.the sales forecast (=how much a company expects to sell)The sales forecast is for a 12% increase in sales over the current year.phrasesan increase/growth in salesThe company is expecting a 20% increase in sales next year.a fall/drop in salesSome jobs may be cut following a big drop in sales.the volume of sales (=the amount of goods a company sells)Because of its high volume of sales, the company can keep prices low.