English version

salesmanship

From Longman Dictionary of Contemporary Englishsalesmanshipsales‧man‧ship /ˈseɪlzmənʃɪp/ noun [uncountable]  the skill or ability to persuade people to buy things as part of your job
Examples from the Corpus
salesmanshipOr producers may proceed actively to create wants through advertising and salesmanship.Plenty of room there for plucking new generations of consumers, as long as salesmanship remains legal.Good salesmanship depends on a cool mind.In the face of all the forces of modern salesmanship, it still rules, almost undefiled, in the textbooks.But in her writing and speeches Shaughnessy did not dwell on this problem; perhaps that was a necessary part of salesmanship.He kept excellent written records, but his guidance on salesmanship was of less use than his colleague's.Many stores spend too much on technology and too little on salesmanship and service.Mass production meant finding new methods of selling, and manufacturers like Ford encouraged high pressure salesmanship.The essential discovery, now that everyone had heard of Freud, was that guilt could be harnessed to salesmanship.
From Longman Business Dictionarysalesmanshipsales‧man‧ship /ˈseɪlzmənʃɪp/ noun [uncountable]MARKETING the ability to persuade people to buy your company’s productsHis salesmanship skills are the reason why he was hired.
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